Before You Buy Guide

Your complete guide to fragrance
When it comes to comparison sites, the main focus is to retrieve the cheapest possible prices. However the amount you will pay will widely differ from product to product. We have compiled a detailed list to show you exactly what you are paying for and why some products are more expensive than others.

This is merely a guide to help you understand more about the different types of perfumes that there are and to hopefully help you decide what would best suit you.


What is meant by, “the concentration” of the perfume?
Each fragrance has a different concentration of pure perfume oil in them – the more that the product contains, the more expensive the item will be.

fragrance-oilsIt is easy to get carried away and buy a cheaper fragrance because it looks better on the bank statement; however a good perfume is more of an investment that will last you considerably longer than a cheaper product with a lower concentrate of perfume oil.

It would be wrong, however, to think that just because the product has a smaller price tag and doesn’t last as long means that it is useless; every fragrance has its use for its own occasion.

For those of you who have ever took the time to read the ingredients on the back of your perfume / fragrance bottle or box will have probably noticed that somewhere it will say one of the following:

  • Parfum
  • Eau de Parfum
  • Eau de Toilette
  • Eau de Cologne

To help you understand in more detail what each of the above means, we have compiled a chart in which you can see the concentrations that are regularly used to describe each of the types of perfume:

Name % of Perfume Oil Duration
Perfume 5% – 30% 6 – 8 hours
Eau de Parfum or EDP for short 8% – 15% 5 – 7 hours
Eau de Toilette or EDT for short 4% – 8% 4 – 6 hours
Eau de Cologne or EDC / Aftershave for short 3% – 5% 2 – 3 hours


The larger the percentage of perfume oil that is used dictates how long the perfume will last on your skin and of course – the price.

Apart from the oil itself, what else is in my perfume?
Each perfume / fragrance will contain different ingredients, however the two main components that make up the finished product are mainly the perfume oil itself and a solvent solution – usually alcohol.

The more solvent solution that is used, the more diluted the original oil becomes and the less time it will take to fully wear off.

Does this affect the price that much?
It differs from brand to brand, but the simple answer is always going to be “yes”.

For example if you were to buy a 50ml of Eau de Toilette, it is going to cost considerably less than 50ml of Eau de Parfum because of the overall percentage of the original oil that has been diluted.

By diluting a fragrance with a solvent like alcohol, the quicker the scent will evaporate from your skin and disappear.

That is why a lot of men’s aftershave is initially very strong when first applied but wears off fairly quickly in comparison to the other types of fragrances.  This is because aftershave contains the highest percentage of alcohol.

perfume-bottlesSo what would be the best product for me?

The choice is all yours!

Just think about the occasion that you think you may use it for and whether you want your fragrance to stay prominently with you through the duration of your activities

Some would argue that Eau de Toilette is false economy in the sense that you are buying it at a cheaper price but using more of it; however as far as affordability goes, it is the best choice for the quality you are getting for the price you are paying.  It could be worn daily without worrying too much about when you’re going to have to buy the next bottle – and at what price you’re going to end up paying!

Perfume itself is the strongest of the different types and is mostly saved by people for special occasions where the scent can impress and envelope those who are around the wearer.

Similarly, Eau de Parfum (EDP) can be used for such occasions, however is mostly worn to compliment an occasion, such as dining out or socialising with friends.

Eau de Toilette (EDT) can also be used for similar occasions, although the percentage of perfume oil is once again more diluted and therefore will not last as long.  You can refer to the grid above for the duration you are likely able to get out of this.  A lot of perfumes and fragrances which are made for day-time use are EDT.

Eau de Cologne (EDC / Aftershave) has the shortest duration of all of the above and is regularly used as part of ones grooming regime. It allows for a nice amount of the fragrance to be dispersed over a respectable amount of time and is designed to leave one feeling fresh either in the morning or when getting out of the shower.

Is there anything else I should know?
You should always keep your perfume away from direct sunlight and any sources of heat which may be focused upon the bottle. It is best to store your perfumes in a place which is cool, dry and dimly lit. Storing them in temperatures which fluctuate rapidly or allowing the fragrance to sit in direct heat for long periods of time will rapidly degrade and destroy the chemical make-up of the perfume, leaving you with a scent that may either differ in smell than it originally did or last only a few minutes – therefore it is important to take care of them accordingly.

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